Retargeting, also known as remarketing, is among digital marketing’s lowest hanging fruit. Basically, those who visit your website will continue to be reminded of your company, even when they visit other digital platforms such as Facebook, LinkedIn or the two million plus websites that work with the Google Display Network (GDN). You absolutely do not want to lose those who visit your website since they are among the most likely to do business with your company in the future. Reminding them that you’re still out there, while bringing them back to your website is a great way of encouraging prospects to become clients while augmenting sales from existing clients.
Your Google Analytics tracking code will enable retargeting on the Google Display Network (GDN) by far the world’s largest display network, not to mention YouTube, the world’s second largest search engine. To obtain even greater coverage, we often install the Facebook Pixel and the LinkedIn Insights Tag, further enabling retargeting on those important platforms. Both business to business (B to B) and business to consumer (B to C) companies may want to remarket on both Facebook and LinkedIn, in addition to GDN since many of their clients are on these platforms throughout the day. A business person is also a consumer and consumers are also business people! To install the important retargeting feature, Call RocketScienceWeb.com for more information on 973-765-6662.